Quick Study Reference Guide

Small business owners and entrepreneurs can establish solid practices for bookkeeping, records, taxes and filing guided by an experienced business accounting consultant, professor and author. This in-depth quick-start study guide was expertly authored by Michael Griffin who regularly presents these practices to prominent professional and trade college graduates that have the skills, ideas and drive to start and run a business. Wanting to provide that same information to anyone that wants to start a business or make their existing business more efficient and productive, this guide gets right to the point with clear steps to accomplish it all or to focus on areas that you feel are lacking. Get just the facts and details in the most inexpensive, indestructible package on the planet.
6-page laminated guide includes:

• Keep Good Records
  • Audience for Your Records & Reports
  • Setting Up & Organizing a Filing System
  • Accounting Records
• BookkeepingBasic Cash Management Rules for Small Businesses
  • Bookkeeping vs. Accounting
  • Accounting Systems
• Recordkeeping for Independent ContractorsBasic Employer Responsibility Checklist
  • Form 1099-MISC
  • Federal Requirements Recordkeeping & Reporting for Employers
  • Employer Basic Responsibilities Regarding Income Tax & Payroll
• Payroll & Personnel Recordkeeping
• Income Tax on Business Earnings
• Income Tax Calendar
• Self-Employment Tax Rules
• Retirement Plans for Small Businesses
• Home-Based Businesses
• Budgeting
• Business Plan
• Small Business Fraud
• Internal Controls

Our best-selling Accounting 2 guide has now gotten even better, thanks to the latest up-to-date information added to the original text. The new material within this 3-panel (6-page) guide goes further into the various accounting practices that businesses use to keep financially afloat; mathematical equations, charts, and tables are also included in an easy-to-use format.

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.

6 page laminated guide includes:

• History & Principles of Advertising
• Persuasion
• Audiences
• Advertising Process
• Types of Advertising
• Strategic Planning
• Advertising Goals
• Types of Appeal
• Ad Messaging
• Advertising Strategies & Approaches
• Implementing Ad Campaigns
• Measuring Campaign Effectiveness
• Branding
• Non-profit Advertising
• Ethics